Operations encompasses the full cycle of farm management: Planning (what to plant where, crop rotation schedules), Scheduling (daily/weekly task assignments, worker allocation), and Execution (ploughing, sowing, irrigation, weeding, harvesting, post-harvest processing). This is the largest division by headcount and cost.
| Function | Current Status | Key Tool |
|---|---|---|
| 📋 Planning | Farm-specific plans (Maruthu, Avvaiyar crop tracker) | Task Dashboard |
| 📝 Meetings | Operational call minutes (Feb-Mar 2026, 8 sessions, 100+ actions) | Meeting Minutes |
| 📅 Scheduling | WhatsApp-based daily coordination | Task Dashboard |
| 🔧 Execution | 22+ field workers across 27 farms | Voice Logs |
| 🌾 Crop Management | Rice, Groundnut, Sorghum, Vegetables, Coconut | Cultivation Report |
| 🐄 Livestock | 70+ cattle, 120+ goats across farms | Daily Logs |
| 📊 பண்ணை லாப மதிப்பீடு | வேல்முருகன் & செல்வின் மதிப்பீடு — லாபகரமான மற்றும் லாபமில்லாத பண்ணைகள் | 📊 பண்ணை லாபம் → |
R&D is separate from day-to-day operations. It covers experimentation with new crop varieties, soil improvement research (especially for saline soils like Maruthu), technology integration (Whisper AI transcription of 4,285+ Tamil voice logs, GPU-accelerated processing on Boston server), and data-driven farming decisions via the GDLM framework.
| Project | Status | Link |
|---|---|---|
| 🧠 Whisper Tamil Transcription | 4,285+ audio files processed on RTX 3050 | Voice Player |
| 📐 GDLM Data Lineage | v0.1.0 spec complete | GDLM Spec |
| 🌱 Native Seed Trials | Seeraga Samba, Mapillai Samba, Thuyamalli, Karuppu Kavuni | Seed Suppliers |
| 🧪 Saline Soil Management | Maruthu farm — sorghum proved salt-tolerant | — |
| 🤖 Syntropa Platform | 9 HTML pages, Boston server deployment | Syntropa |
Currently 22+ active employees with total monthly salary of ~₹3.11 lakh. Training covers natural farming methods (jeevamirutham, panchakavyam preparation), livestock care, and documentation skills. Renuika (RRC) sets the benchmark for data entry quality (trust score: 0.90).
| Role Type | Count | Key People |
|---|---|---|
| Farm Managers | 5-6 | Velmurugan, Gopal, Govindraj, Prabu |
| Remote Project Executives | 3-4 | Devi, Renuika, Barkavi, Selvi |
| Field Workers | 10+ | Murugesan, Jeyaraman, Shankar, etc. |
| Advisors | 2 | Karthikeyan (₹1,000/day), Ilayaraja |
| Legal | 1 | Goodwin Jacob (₹7,000/mo retainer) |
Farm security challenges include wild pig crop damage, monkey intrusions (Maruthu), theft risk at remote locations (Oomathurai — 60km from Karur, no nearby houses). Current measures: CCTV cameras, barbed wire fencing, night watchman at select farms. Worker safety incident: Christmas Day 2025 injury at Oomathurai highlighted need for emergency protocols.
Current GST entity: Antikva Produce (Eyarkai Puratchi Niruvanam GST was cancelled due to filing issues, re-registration planned). Legal counsel: Goodwin Jacob (₹7,000/mo retainer + 20-30% commission on recovery). SBI agricultural loan application filed for rice milling unit.
Current focus: native rice variety marketing (Seeraga Samba, Mapillai Samba). Tamil pamphlets and video scripts created. 🌾 சீரக சம்பா தயாரிப்பு பக்கம் →
Founded on Dr. Nammalvar's ecological farming methods — zero-chemical inputs, native seed preservation, syntropic/permaculture principles. ~$400,000 invested across 21+ test farms since 2012-2014. Core belief: traditional Tamil farming wisdom (Sangam literature) combined with modern data-driven management. Investor Selvin's philosophy: integrated farming (crops + cattle + goats + poultry) creating a self-sustaining cycle where livestock provides manure, manure enriches soil, soil grows crops, crop residue feeds livestock.